B) intimacy A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? C) morality B) services differentiation A) brand slogan A. Flanker brand D) It involves all the industries in existence today, the known market space and occupied market positions. d. The retailer has national distribution Experience Qualities Brand extension. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. Which of the following is NOT a perceptual benefit of packaging? C) language Questions and Answers for [Solved] Which of the following statements about personal branding is true? B. Complementary branding is marketing two brands together to encourage co-consumption. Select one: View the full answer. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? C) Brand logos a. Instruction manual This strategy is called _______________. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. C) insensitivity ch 10 Flashcards | Quizlet Reliability Companies trying to sell their products internationally do not benefit from having a strong brand name. Which of the following statements about branding is true? D) points-of-conflict Which of the following statements about branding is true A ________ are defined as companies that satisfy the same customer need. C. Packaging does not influence the consumer buying decision. c. Quality C) Dove soap helps users have softer skin Select one: D) Procedural models 1) It carefully identifies market . This suggests that in order to have a successful service experience the customer has to know? All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. b. B) communicating deliverability variables D) resilience E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. There is limited availability of the product. c. Intangibility e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. c. Conformance to specifications. B) Brain maps The ad is an, 7. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. You said? C) relying on the product descriptor D. changing an image. D) category points-of-difference He just made an arrangement with a coffee service for his company. b. Select one: C) desirability Propaganda techniques - Wikipedia A) comparing to exemplars e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. The key to building a brand is to use a different approach each time you mention the brand name. These are all expressions of the value of brand equity. Apple is more than computers. C. diversification. a. B) clear profitability to the company E) A small business must focus on building more than two strong brands based on a number of associations. c. What he or she is expected to do in order to create the service. B) point-of-difference C) insensitivity A) Procedural maps Select one: e. Post-purchase utility. b. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. E) Chloe: All you need for a beautiful you. who provide superior customer service? What the training program for employees was intended to accomplish. c. Co-branding The retailer is large. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Empathy A) It involves designing creative business ventures to positively affect both a company's cost structure D) points-of-parity e. Licensing, Raul purchased a microwave oven. Which of the following is an example of image differentiation? In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. School University of Houston, Downtown; Course Title MKT 3300; Type. D) brand architecture When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . A business's branding is more important than you might think. True b. Select one: e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. d. Brand name e. You said all of these things, and meant them. A) channel differentiation Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. b. Which of the following is a condition that is favorable to creating a brand? These consumers are unlikely to switch. Jacky just bought a brand new Lexus automobile. Bummer. b. Inseparability 33) Which of the following statements about a vertical marketing system (VMS) is true? Brands control the conversation with customers. C) Competitive advantage C) need-based positioning E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, c. Assurance D) announcing category benefits Nickname The truth value of a sentence is "true" or "false". B) leverageable advantage E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. She found three that provided equipment and made weekly deliveries of supplies. C) are a necessity while creating a firm's vision and mission statement. It should be meaningful, different, and salient. Excessive branding. d. Printed on the package or in the instructions The company further moved into classes such as deodorants, shampoos and cosmetics. D) differentiability c. Physical representation Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Which one of the following statements about retailers and retailing activities is true? E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Which of the following statements about branding is. b. Pacinian corpuscles Consumers with strong behavioral loyalty have the strongest connection with the brand. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. B) allow brands to expand their market coverage and potential customer base. c. Integrated marketing communications is less important now than it was in the past. Balanced offering. Which of the following is true regarding customer personas? e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? This is a classic example of _____________? Select one: Consumers with high behavioral loyalty are unlikely to switch. SoBe beverages was a major sponsor of the Gravity Games, which included. B. quality of many private label products has improved. b. Which of the following is NOT true about brand alliance? A) narrative arc What percent of Bens day is spent testing these programs? There was soft, relaxing music playing in the background. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Solved Which of the following statements about advertising - Chegg Private branding. 5. All marketing strategy is built on STPsegmentation, targeting, and ________. A) comparing to exemplars E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? d. The product is a one-of-a-kind. Discuss the business-cycle approach to investment timing. b. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. A) service Which of the following statements is correct regarding the concept of e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. Nestl Purina PetCare - Wikipedia A) comparability, authenticity, deliverability d. Introduction the goal of positioning is to ________. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. In terms of the goods-services continuum, this is an example of a _____________? C) points-of-inflection Brand name, service mark. A) points-of-conflict C) clear similarity to the attributes of other brands (d) All of the above. b. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. A) image Select one: d. Brand name, service mark. b. a. A global brand uses the same product formulation or service concept across multiple countries and cultures. A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Often, this self-analysis is the hardest part. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Generic branding strategies are often associated with a low price. E) channel. ) ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? Select one: Price rationing D) product Brand Positioning Statement Examples | MerlinOne ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. Select one: D) setting From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. D) Choose Grissom's for an unparalleled shopping experience. B) brand parity False. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. A) brand vision D) Competitor analysis Builds customer trust by becoming a true partner in their business. All of the marketing concepts that deal with tangible products apply to services as well. c. These are all dimensions of service quality. C) The highest level of brand equity involves establishing product benefits. b. Comparatives c. Generic brand, no-name brand In order for the brand to be successful, the promise must be _____________? during recessions as they do during times of prosperity. e. Quality and value are easy to maintain. A) Category points-of-difference e. Implied. d. Intangibility Service Zone e. Balanced offering. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. d. Co-branding. D) emotional branding 2. B) Barry's Oats, when you want nutrition and flavor. initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. 1 12 4. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. C) image A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Retl 369 Quiz 2 Flashcards | Quizlet Moment of truth All Rights Reserved. a. B) points-of-difference Consumers with strong behavioral loyalty have the strongest connection with the brand. These are all ways to leverage brand equity by charging a fee for others to use your brand name. e. Changed as circumstances change. Implied B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. a. a. D) Straddle positioning Infringement O It is always rational to prefer brand names over generic substitutes O B . d. Strength of the relationship. The Ultimate Guide to Branding in 2023 - HubSpot Search qualities B) context A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. What the customer expects from the service. C) They must economically communicate what the brand is and avoid communicating what it is not. A) They guide only major decisions, they have no influence on mundane decisions. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. D) Category points-of-parity These are all reasons not-for-profits need to use complementary positioning. Lysol WipesThe 10 Best 10 Seconds Shoe Deodorizer And Disinfectant It is the goodwill that the brand builds by itself and from its customers. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. Sol. Frodo was using the ___________ approach to making his service seem "real"? He thought of the brand name "Playful Puppy" and asked your opinion. Exceeding the customer's expectations. c. Physical representation b. c. A warranty d. The principle of informed consent \end{array} e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Select all that apply. B) Dove products include bar soaps and shampoos D) brand architecture Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. A) sustainable advantage people's memories, associations, and stories. Trade name, trademark c. Positive Brand associations a. Which of the following statements about branding is TRUE A Customers are willin. d. What he or she wants from the experience before meeting with the service provider. Select one: Which of the following statements is true? D) technological advances for an attribute or benefit C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. Select one: D) using channel differentiation b. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. a. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. D) practicality D) believability C) brand journalism Write these addends in vertical form. a. c. They may only provide one element in a network of services received by the customer. a. free nerve endings He brought it home, plugged it in and nothing happened. e. Not-for-profit organizations may not be allowed to segment. b. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. The point of contact between the customer and the service provider is called the ___________? By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? e. All of these are the point we were trying to make. e. Abuse, Which of the following statements about creating a brand is true? E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. . D) noncomparitive positioning B) comparing to exemplars As an entry-level digital marketer, which of the following data analytics tasks might you be . End of story. Question: 22 Which of the following statements are true about a brand positioning statement? Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. B) competitive points-of-parity B) category-based positioning Licensing. Select all that apply. a. A. developing a new image. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. Select one: A) intimacy C) insensitivity Secret shoppers are used for all of these things. D) focusing on reliability Select one: Which of the following statements about brand mantras is true? b. Cannibalization B) relying on the product descriptor e. Perishability (Inventory). b. An emotional connection a. This is an example of ________ differentiation. C) deviance, peculiarity, deformity e. Productization, Hermione was the office manager for a small business in the city. d. Private branding. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. d. Thinking outside of the box. Component branding A) original, ambiguous, and straightforward Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. Solved Which of the following statements about brand names - Chegg Select one: a. c. Rubber branding. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. Which of the following statements is correct regarding the concept of branding? Select one: a. 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